Here’s a not-so-secret secret: Even natural beauty divas tend to cheat when it comes to their lashes, coating them in Maybelline Great Lash or lust-worthy DiorShow.
However, that’s beginning to change.
“Every natural makeup line is working on a mascara worth releasing,” says Spirit Demerson, founder of SpiritBeautyLounge.com. “Expect big reveals next year.”
Can’t wait till then? We found seven that added just as much volume, length, and drama as their chemical counterparts. (There’s still no waterproof natural.)
Here are seven great natural mascaras we wouldn’t bat an eye at.
—Melisse Gelula and Lisa Elaine Held
We’re saying it: Maran’s argan-oil based mascara works just as well as traditional one. It produces thick, voluminous lashes (and a dewy shine) in just a few strokes with little-to-no clumps.
And it has a heart: For every mascara purchased, a dollar is donated to a women’s cancer charity.
One drawback: It’s otherwise natural, organic formula does contain a couple of suspicious ingredients at the very end of the list.
This one is about length over volume. The small, thin spokes on the brush lengthen and separate perfectly, leaving a dark, matte finish.
Its ingredient list is not 100 percent pure, mainly because of the presence of preservative phenoxyethanol, but it’s a million steps up from L’Oreal.
It goes on as elegantly as a traditional mascara, so you wouldn’t know you were applying super natural ingredients, like silk powder and botanical waxes.
The mascara has a rosy, not chemical scent, which comes from essential oil fragrance (not the chemical kind).
Only downside is the smudge-proof claim didn’t hold true for me after just a couple hours.